Helly Hansen
The goal was to re-brand the company by redesigning the logo under the key terms: authentic, protective, dynamic and reliable while still maintaining the origin of the company but targeting to a wide variety of markets sports, apparel, work and leisure for ages 18+ who live or work and active lifestyle.
The newly created logo that is presented within this applications manual express all of our key terms: authenticity being shown through the flag which boldly and proudly states the companies origin. Protective again through the use of the national flag as a representation of clothing made for the people by the people. Dynamics have been shown through the incorporation of the double “H” initials incorporated within the flag itself and reliable again is represented through the flag as depending on what you know best, you’re home, you’re country, you’re surroundings. The colors were chosen from the Norweigian flag, representing the country of origin for this company.
The newly created logo that is presented within this applications manual express all of our key terms: authenticity being shown through the flag which boldly and proudly states the companies origin. Protective again through the use of the national flag as a representation of clothing made for the people by the people. Dynamics have been shown through the incorporation of the double “H” initials incorporated within the flag itself and reliable again is represented through the flag as depending on what you know best, you’re home, you’re country, you’re surroundings. The colors were chosen from the Norweigian flag, representing the country of origin for this company.
Published on:
2011
Branding, Graphic Design, Photography
- Helly Hansen
Logo Re-branding and Ad campaign - The goal was to re-brand the company by redesigning the logo under the key terms: authentic, protective, dynamic and reliable while still maintaining the origin of the company but targeting to a wide variety of markets sports, apparel, work and leisure for ages 18+ who live or work and active lifestyle.
The newly created logo that is presented within this applications manual express all of our key terms: authenticity being shown through the flag which boldly and proudly states the companies origin. Protective again through the use of the national flag as a representation of clothing made for the people by the people. Dynamics have been shown through the incorporation of the double “H” initials incorporated within the flag itself and reliable again is represented through the flag as depending on what you know best, you’re home, you’re country, you’re surroundings. The colors were chosen from the Norweigian flag, representing the country of origin for this company. 
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